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Home & Property Maintenance

Maintenance companies sell two things that look similar online: a one-time job and a route they service all season. The site should know which one the visitor is asking for.

  • Pest Control
  • Tree Services
  • Landscaping
  • Lawn Care
  • Pressure Washing

A Closer Look

Three of the areas within home & property maintenance, in more detail. Each one has a page of its own.

Pest Control

Pest leads are specific and a little embarrassed. The page should name the pests you treat, ask whether this is a house or a business, and let them choose a one-time visit or an ongoing plan.

Pest Control

Tree Services

Tree work splits into “a limb is on the roof” and “we want this taken down before it is.” The site should offer both, ask for a photo and access notes, and say whether you remove stumps or only the tree.

Tree Services

Landscaping

Landscaping searches mix a patio install with a weekly crew. The site should show the project work and the maintenance work as two offers, and the form should ask which one they want a conversation about.

Landscaping

Whatever the Industry, the Work Is One of Three Things

Every engagement starts as one of these, and most turn into two. The industry decides the detail; it does not change the shape of the work.

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