Personal Injury
Injury leads arrive scared and in a hurry. The page should name the matters you handle, ask for the date and the type of incident, and make it obvious that submitting a form is not the same as being taken as a client.
Legal Services
A firm’s website is often the first conversation. It should say which matters you take, and the form should collect enough that the next call is not a cold start. Nothing here is legal advice, and we do not invent results.
- Personal Injury
- Car Accident
- Criminal Defense
- Family & Divorce Law
- Estate Planning
Where the Work Shows Up
A firm’s website is often the first conversation. It should say which matters you take, and the form should collect enough that the next call is not a cold start. Nothing here is legal advice, and we do not invent results.
- Personal InjuryPersonal injury firms need intake that sorts a case type before anyone promises a conversation.
- Car AccidentCar accident pages need the crash details up front so the first call is not a blank slate.
- Criminal DefenseDefense practices need a discreet form and a page that names the charges you actually take.
- Family & Divorce LawFamily law firms need separate pages for divorce, custody, and support, and a calmer intake.
- Estate PlanningEstate practices need pages that separate a planned will from a probate matter already underway.
A Closer Look
Three of the areas within legal services, in more detail. Each one has a page of its own.
Car Accident
People searching after a wreck want to know if you handle their situation in their area. The page should ask when it happened, what kind of vehicles were involved, and whether they have already spoken to an insurer.
Criminal Defense
Someone looking for a defense lawyer is often calling for a family member, or calling after hours. The site should name the kinds of cases you handle and give them a way to reach you that does not broadcast the details on a public page.
Whatever the Industry, the Work Is One of Three Things
Every engagement starts as one of these, and most turn into two. The industry decides the detail; it does not change the shape of the work.
Get found
The work that decides whether the right person ever reaches the site.
Get it built
The site, the software, and the connections between what you run.
Keep it running
Taking the repeated work off people, and reporting what changed.
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Guides on Legal Services
Criminal DefenseLegal ServicesDavid Goncalves
Should a Defense Firm Pay for Leads or Make the After-Hours Path Obvious?
A lead bought in the afternoon does not answer at night. The path, with the charge and the next date, does.