People only if you want them public
We do not add staff to a knowledge-style description unless you ask for that person to be findable.
Entity Optimization
An entity is the thing an engine thinks you are: the company, the places, the services, the people. Optimization here means the same facts, spelled the same way, on the pages and profiles that describe you.
- A fact sheet: legal name, public name, locations, services, and the people you want named
- Schema and visible copy that match that sheet
- Cleanup where an old name, old address, or old service is still published
What This Work Is For
An entity is the thing an engine thinks you are: the company, the places, the services, the people. Optimization here means the same facts, spelled the same way, on the pages and profiles that describe you.
- A fact sheet: legal name, public name, locations, services, and the people you want named
- Schema and visible copy that match that sheet
- Cleanup where an old name, old address, or old service is still published
What We Pay Attention To
A few specifics for this kind of work. The contact form is the place to tell us which of them is yours.
SameAs and profiles
Official profiles should point at the site and the site should point back, where you control both.
Mergers and renames
An old brand that still ranks will keep getting described. We look for those leftovers.
What the Engagement Looks Like
Capability and process, for this kind of work.
An illustration, not a testimonial
Consider a Nashville-area business whose name, services, and places served are not yet one consistent public record. We would look at how that business takes the work in and where it gets stuck, then agree what to change. This describes the kind of situation. It is not a named client and it is not an outcome.
Get Started in 3 Easy Steps!
Ready to transform your business and achieve your goals? Our streamlined process ensures you get the expert support you need without any hassle
Contact
Reach out to us to share your needs and goals. We’ll start by understanding your current situation and the challenges you’re facing.
Discuss
Engage in a detailed conversation to delve deeper into your requirements. We’ll collaborate to develop tailored strategies and solutions that align with your objectives.
Implement
Put the agreed-upon plan into action. We’ll execute the strategies, monitor progress, and make adjustments as needed to ensure successful outcomes and continuous improvement.
Guides on Entity Optimization
Entity OptimizationAI Search OptimizationDavid Goncalves
What Is Entity Optimization?
Make the name, the services, and the service area one public record so an assistant is not forced to pick a version.