Tied to operations
A channel that produces leads you cannot answer is the wrong channel. Capacity is part of the plan.
Marketing Strategy
Strategy is a choice of who the customer is, what you offer them, and which two or three channels you will use this quarter. We write that down so the website, the ads, and the follow-up are aimed at the same person.
- A description of the customer and the offer, in a page or two
- Channels chosen because you can sustain them, not because they are fashionable
- What will not be done, so the list of ideas stops growing
What This Work Is For
Strategy is a choice of who the customer is, what you offer them, and which two or three channels you will use this quarter. We write that down so the website, the ads, and the follow-up are aimed at the same person.
- A description of the customer and the offer, in a page or two
- Channels chosen because you can sustain them, not because they are fashionable
- What will not be done, so the list of ideas stops growing
What We Pay Attention To
A few specifics for this kind of work. The contact form is the place to tell us which of them is yours.
No persona theater
We would rather use the words your last ten good customers used than invent a fictional buyer with a stock photo.
A point to look again
A strategy that cannot be revisited in a month is a poster. We set a point to look at what showed up.
What the Engagement Looks Like
Capability and process, for this kind of work.
An illustration, not a testimonial
Consider a Middle Tennessee company that should pick a few channels and leave the rest alone until those work. We would look at how that business takes the work in and where it gets stuck, then agree what to change. This describes the kind of situation. It is not a named client and it is not an outcome.
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Contact
Reach out to us to share your needs and goals. We’ll start by understanding your current situation and the challenges you’re facing.
Discuss
Engage in a detailed conversation to delve deeper into your requirements. We’ll collaborate to develop tailored strategies and solutions that align with your objectives.
Implement
Put the agreed-upon plan into action. We’ll execute the strategies, monitor progress, and make adjustments as needed to ensure successful outcomes and continuous improvement.
Guides on Marketing Strategy
Marketing StrategyDigital MarketingDavid Goncalves
What Does a Marketing Strategy Decide?
A strategy names the enquiry, the offer, the page, and the channels you will ignore. If the ignore list is missing, you have a wish list.