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On-Page SEO

On-page work is deciding what a URL is for, then making the title, the heading, and the first screen agree with that. We do it page by page, starting with the URLs that already get impressions or that should.

  • One intended query theme per URL, written down before the copy changes
  • Titles, headings, and internal links adjusted to match that theme
  • A note when two pages are competing for the same search

What This Work Is For

On-page work is deciding what a URL is for, then making the title, the heading, and the first screen agree with that. We do it page by page, starting with the URLs that already get impressions or that should.

  • One intended query theme per URL, written down before the copy changes
  • Titles, headings, and internal links adjusted to match that theme
  • A note when two pages are competing for the same search

What We Pay Attention To

A few specifics for this kind of work. The contact form is the place to tell us which of them is yours.

Existing pages first

A rewrite of a page you already have usually beats a new URL nobody links to. We start there.

The words you can defend

We will not add a service you do not sell just because it has search volume.

Links around the page

A strong page that nothing else points to is hard to find. The edit includes the links around it.

What the Engagement Looks Like

Capability and process, for this kind of work.

An illustration, not a testimonial

Consider a Nashville-area business whose titles and headings do not match the query the page should answer. We would look at how that business takes the work in and where it gets stuck, then agree what to change. This describes the kind of situation. It is not a named client and it is not an outcome.

Get Started in 3 Easy Steps!

Ready to transform your business and achieve your goals? Our streamlined process ensures you get the expert support you need without any hassle

  1. 1

    Contact

    Reach out to us to share your needs and goals. We’ll start by understanding your current situation and the challenges you’re facing.

  2. 2

    Discuss

    Engage in a detailed conversation to delve deeper into your requirements. We’ll collaborate to develop tailored strategies and solutions that align with your objectives.

  3. 3

    Implement

    Put the agreed-upon plan into action. We’ll execute the strategies, monitor progress, and make adjustments as needed to ensure successful outcomes and continuous improvement.

  • A cream sheet arranged as a page, with a colored band and an empty block.Search Engine Optimization

    David Goncalves

    A Practical Guide to On-Page SEO

    Decide what a URL is for before you rewrite it. Then line up the title, the heading, and the links.

A short note each month on software, automation, and online presence. No recycled posts, and no pitch dressed up as advice.

Questions?

Tell us what is slowing the business down. We will say which of the work actually helps, and which of it can wait.