HealthcareDavid Goncalves
How Should a Dermatology Site Separate Medical and Cosmetic Visits?
Ask which visit this is before a preferred day, so the desk opens the right book.
Blog
Practical writing on software, automation, system integrations and online presence — aimed at the person who has to make the decision, not the person who already speaks the jargon.
- When automation pays for itself
- What integration work really involves
- Telling a website problem from a process problem
- Software, automation, and integrations
- Online presence and search
- Plain terms, with no jargon to translate
- Healthcare
Real EstateDavid Goncalves
What Should a Mortgage Site Explain Before an Application Starts?
Name pre-approval or refinance, and what the borrower should have ready, before any file opens.
Real EstateDavid Goncalves
Should a Lender Buy Leads or Start With a Real Conversation?
A bought mortgage lead is a person who did not ask you a question. Your page can name the conversation.
DentalDavid Goncalves
What Should an Orthodontic Site Help a Parent Decide?
A parent booking for a child and an adult asking about aligners need different pages and different questions.
DentalDavid Goncalves
Should an Orthodontist Buy Leads or Publish a Consult Page a Parent Can Use?
A lead does not say whether this is a child or an adult. A consult page can, before the wrong conversation is booked.
Real EstateDavid Goncalves
When Should a Broker Connect the Site, the CRM, and the Agents?
Hire integration help when the three doors are clear and the CRM still receives one kind of note.