Content MarketingDavid Goncalves
Should You Invest in Content Marketing or More Ads?
Ads put an offer in front of someone. Content gives that click a page that answers. Close the gap that is actually open.
Content Marketing
Content MarketingDavid Goncalves
What Is Content Marketing For?
Content marketing earns a URL when it answers a question a customer already has. A calendar with no question behind it is only a habit.
Content MarketingDavid Goncalves
When Should You Hire for Content Marketing?
Hire for content marketing when you can name the questions and not the hours. Reject a proposal that only counts posts.