Social Media ManagementDavid Goncalves
What Does Social Media Management Cover?
Management keeps a small set of profiles accurate, active, and answered. A queue with nobody on the messages is only half the job.
Social Media Management
Social Media ManagementDavid Goncalves
Should Social Media Stay In House or Go Outside?
Keep judgment with the person who talks to customers. Outside help can produce posts only if that person still approves and handles sensitive replies.
Social Media ManagementDavid Goncalves
When Do You Need a Social Media Manager?
Hire a manager when the accounts matter and you are the bottleneck. Trial the month on what they refuse, not on how full the queue looks.