Blog ContentDavid Goncalves
Should the Answer Be a Blog Post or a Service Page?
Put the offer on a service page when the reader should enquire. Put the explanation on a post when they need a step first.
Blog Content
SEO Content StrategyDavid Goncalves
Is a Content Calendar the Same as a Content Strategy?
A content calendar says when a piece publishes. A strategy says which question a URL owns and who keeps it true.
Service Page ContentDavid Goncalves
When Should You Hire Someone to Write Service Pages?
Hire a service-page writer who interviews you about fit and the step after the form. A request for sites you like is the weaker start.
SEO Content StrategyDavid Goncalves
What Is an SEO Content Strategy?
An SEO content strategy gives each important question one URL and one owner. A spreadsheet of ideas is not the assignment.
Content OptimizationDavid Goncalves
Should You Optimize a Page or Write a New One?
Write a new page only when no URL owns the question. If one already does, optimize it instead of publishing a second answer.
Content OptimizationDavid Goncalves
What Does Content Optimization Change?
Content optimization edits the URL that already owns the question: the answer, the heading, the links, and whatever has gone stale.
Content OptimizationDavid Goncalves
When Do You Need Help Optimizing Content?
Hire an editor who marks the weak URL and shows the sentences they would replace. A new article with a similar title is the wrong scope.
Content MarketingDavid Goncalves
Should You Invest in Content Marketing or More Ads?
Ads put an offer in front of someone. Content gives that click a page that answers. Close the gap that is actually open.
SEO Content StrategyDavid Goncalves
When Do You Need an SEO Content Strategist?
Hire an SEO content strategist when good writing still lands in a pile. The deliverable is a map from each question to one URL.
Location Page ContentDavid Goncalves
Do You Need a Location Page or One Service-Area Page?
Use many location pages only when the work, the hours, or the way you arrive really changes. One page is enough when only the label differs.
Service Page ContentDavid Goncalves
Should You Publish One Service Page or a Page per Service?
Keep one service page when you sell one job with options. Split only when customers hire the work separately and the next step changes.
Location Page ContentDavid Goncalves
What Is a Location Page Allowed to Claim?
A location page may claim a real office or a real service area and what you do there. A swapped place name is not a claim.
Content MarketingDavid Goncalves
What Is Content Marketing For?
Content marketing earns a URL when it answers a question a customer already has. A calendar with no question behind it is only a habit.
Content MarketingDavid Goncalves
When Should You Hire for Content Marketing?
Hire for content marketing when you can name the questions and not the hours. Reject a proposal that only counts posts.
Location Page ContentDavid Goncalves
When Should You Hire Help With Location Pages?
Hire location-page help that will refuse fake pages. A spreadsheet of place names is the proposal to turn down.
Blog ContentDavid Goncalves
What Should a Business Blog Post Answer?
A useful business blog post answers one customer question in your voice, with the steps and the limits. Generic sections are the part to delete.
Service Page ContentDavid Goncalves
What Should a Service Page Say?
A service page should say what you do, who it is for, and what happens after the form. Passion lines do not replace those sentences.
Blog ContentDavid Goncalves
When Should You Hire a Blog Writer?
Hire a blog writer when you have the questions and not the hours. Brief the claims you will and will not make before the draft.