Email MarketingDavid Goncalves
Do You Need a Newsletter or an Email Sequence?
Write the short series after a real step before you write a monthly letter. A newsletter fits people who asked for news. A sequence fits the next explanation.
Email Marketing
Email MarketingDavid Goncalves
What Is Email Marketing For?
Email is the continuation of a conversation with people who asked to hear from you. If you have no reason for the next send, you do not have the work yet.
Email MarketingDavid Goncalves
When Should You Hire for Email Marketing?
Hire someone who asks who opted in and what the next step is. Grant access to that permission and those facts, not to a purchased file.