RemarketingDavid Goncalves
When Should You Hire Someone for Remarketing?
Hire for remarketing when someone must set a frequency a person would accept. Ask how often is too often before you celebrate how often an ad was shown.
Remarketing
Paid AdvertisingDavid Goncalves
When Should You Hire a Paid Advertising Agency?
Hire someone who works inside an account you own. A useful firm asks for the offer, the page, and the budget you set before it asks for spend.
Landing Page OptimizationDavid Goncalves
When Do You Need Landing Page Optimization Help?
Hire an editor of the paid URL, not a rebrand. A useful hire sets the ad beside the page and marks the sentence that disagrees.
Google AdsDavid Goncalves
When Do You Need a Google Ads Agency?
Hire a Google Ads manager when someone must read the queries and the pages together. A useful note shows searches that should not be buying clicks.
RemarketingDavid Goncalves
What Is Remarketing Supposed to Do?
Remarketing shows the same offer again to someone who visited or enquired. It does not invent demand, and it should stop before it feels like pursuit.
Landing Page OptimizationDavid Goncalves
What Does Landing Page Optimization Change?
Landing page optimization edits the promise, the proof you may state, the form, and the next step so they match the click. It is not a new slogan.
Meta AdsDavid Goncalves
When Do You Need a Meta Ads Agency?
Hire for Meta ads when you want someone who starts from the offer and the page. A useful hire will not run an ad the page does not repeat.
Paid AdvertisingDavid Goncalves
Should You Pay for Ads or Build Organic Marketing?
Ads stop when you stop paying, and organic pages remain. Pick by timing. Neither one repairs a page that never says what you do.
Landing Page OptimizationDavid Goncalves
Should You Build a New Landing Page or Tighten the One You Have?
Build a new page when the current URL is about a different offer. Edit when the offer is the same and the page is only unclear. Age is not the test.
Paid AdvertisingDavid Goncalves
What Is Paid Advertising For?
Paid advertising is one offer, one search or feed, and a page that repeats it. A click sent to a vague homepage is only a paid tour.
Local Services AdsDavid Goncalves
What Are Local Services Ads?
Local Services Ads are Google's pay-per-lead unit for categories Google already runs. The profile has to match the business. It is not a slogan for any company.
Google AdsDavid Goncalves
Should You Run Search Ads or Display Ads?
Use search ads when people type the job. Use display only when you have a reason to be seen by someone who was not searching.
RemarketingDavid Goncalves
Should the Budget Go to Remarketing or to New People?
Remarketing cannot fill a pipeline by itself, and prospecting cannot fix a page that leaks. Put spend on the bucket that is actually empty.
Local Services AdsDavid Goncalves
Are Local Services Ads the Same as Google Ads?
Local Services Ads are a pay-per-lead unit in categories Google offers. Google Ads let you choose searches and pages. You may need one, the other, or neither.
Meta AdsDavid Goncalves
Should You Advertise on Meta or on Google?
Use Google when people type the job. Use Meta when someone who was not searching can grasp the offer in a feed. A paragraph-first offer is a poor feed start.
Local Services AdsDavid Goncalves
When Should You Hire Help With Local Services Ads?
Hire help that reads the category rules beside your profile. You still confirm the business facts. Placement is not something an honest helper can promise.
Google AdsDavid Goncalves
How Do Google Ads Match a Search?
Google Ads enters an auction when a search is close to terms you chose. The page still has to deserve the click. Buying the click does not write the page.
Meta AdsDavid Goncalves
How Do Meta Ads Work in a Feed?
Meta ads interrupt a feed. The person was not searching, so the offer has to make sense on its own, and the page has to continue that same offer.