SEO Content StrategyDavid Goncalves
Is a Content Calendar the Same as a Content Strategy?
A content calendar says when a piece publishes. A strategy says which question a URL owns and who keeps it true.
SEO Content Strategy
SEO Content StrategyDavid Goncalves
What Is an SEO Content Strategy?
An SEO content strategy gives each important question one URL and one owner. A spreadsheet of ideas is not the assignment.
SEO Content StrategyDavid Goncalves
When Do You Need an SEO Content Strategist?
Hire an SEO content strategist when good writing still lands in a pile. The deliverable is a map from each question to one URL.