Landing PagesDavid Goncalves
When Should You Hire Someone to Build Landing Pages?
Hire when ads are running and no page matches them. A useful builder reads the ad first and will not ship a page that could sit under any headline.
Landing Pages
Landing PagesDavid Goncalves
What Is a Landing Page Supposed to Do?
A landing page repeats the promise that earned the click and asks for one action. Use it when the visit is for one offer, not a tour of the firm.
Landing PagesDavid Goncalves
Should the Offer Live on a Landing Page or the Homepage?
Put a browsing visit on the homepage and a one-offer click on a landing page. The ad should use the URL that already says the same thing.