Content OptimizationDavid Goncalves
Should You Optimize a Page or Write a New One?
Write a new page only when no URL owns the question. If one already does, optimize it instead of publishing a second answer.
Content Optimization
Content OptimizationDavid Goncalves
What Does Content Optimization Change?
Content optimization edits the URL that already owns the question: the answer, the heading, the links, and whatever has gone stale.
Content OptimizationDavid Goncalves
When Do You Need Help Optimizing Content?
Hire an editor who marks the weak URL and shows the sentences they would replace. A new article with a similar title is the wrong scope.