Marketing AutomationDavid Goncalves
What Should Marketing Automation Do?
Marketing automation should send the next message or assign the enquiry, on a rule you can read. If you cannot explain the message, the tool is not ready.
Marketing Automation
Marketing AutomationDavid Goncalves
Should Follow-Up Be Automated or Handled by a Person?
Let a person decide whether the enquiry is a fit. Let a rule remember the handoff and the next message so the fit is not forgotten.
Marketing AutomationDavid Goncalves
When Should You Hire for Marketing Automation?
Hire someone who writes the rule in a sentence before they build it. Require that sentence, and decline a template sequence turned on to look finished.