Generative Engine OptimizationDavid Goncalves
Do You Need an Agency for Generative Engine Optimization?
Hire an agency when facts differ by page and by product and nobody owns the pass. Skip a pitch that sells placement inside an assistant.
Generative Engine Optimization
Entity OptimizationDavid Goncalves
What Is Entity Optimization?
Make the name, the services, and the service area one public record so an assistant is not forced to pick a version.
Google AI Overview OptimizationDavid Goncalves
Are AI Overviews the Same as Featured Snippets?
Keep the snippet habit of a direct answer, and add the agreement an overview needs before it can describe the business accurately.
AI Search OptimizationDavid Goncalves
Is AI Search Optimization Different From SEO?
Tell which edits belong on the pages you already have, and which citation project can wait until those pages are plain.
Entity OptimizationDavid Goncalves
When Should You Hire for Entity Optimization?
Hire when the record is scattered and you still know which version is true. Do not hire a second brand name to make the record look richer.
ChatGPT VisibilityDavid Goncalves
Does ChatGPT Visibility Mean Publishing More Posts?
Choose a new post only when it states a fact the current pages do not, and edit the existing page when it is still a slogan.
Google AI Overview OptimizationDavid Goncalves
How Do Google AI Overviews Pick a Source?
Learn what makes a passage liftable for an AI Overview, and why a liftable passage is still not a citation you are owed.
ChatGPT VisibilityDavid Goncalves
How Do You Get ChatGPT to Mention Your Business?
Make the public facts consistent enough that a ChatGPT mention, if one happens, describes the business accurately.
AI Search OptimizationDavid Goncalves
When Should You Hire Help for AI Search?
Know what to bring to a first conversation about AI search, and which promises to turn down before anyone starts.
AI Citation OptimizationDavid Goncalves
How Does a Page Become an AI Citation?
Make one URL worth naming by putting one fact on a page about that fact. Citable is a property of the page. Cited is not owed.
Generative Engine OptimizationDavid Goncalves
What Is Generative Engine Optimization?
Explain generative engine optimization as writing facts so more than one assistant can repeat them, not as a campaign inside one product.
ChatGPT VisibilityDavid Goncalves
Who Should Do ChatGPT Visibility Work?
Choose the person who can lay the page beside the profile and name the mismatches, and skip anyone who leads with mentions.
Generative Engine OptimizationDavid Goncalves
How Is Generative Engine Optimization Different From SEO?
Keep one clear page per question for search, and add the consistency a second assistant needs. The page stays.
AI Citation OptimizationDavid Goncalves
Are AI Citations the Same as Backlinks?
A backlink is another site pointing at you. An AI citation is an assistant naming a URL. Know which of those projects you are actually in.
Entity OptimizationDavid Goncalves
Is Entity Optimization Different From Keyword Pages?
Choose a new keyword page only when the job is new. Clean the public record when the name and the services already disagree.
AI Search OptimizationDavid Goncalves
How Do AI Answers Describe a Business?
See which public facts an assistant can repeat, and which disagreements to fix before you ask for a citation.
Google AI Overview OptimizationDavid Goncalves
When Do You Need Help With Google AI Overviews?
Hire help when passages are vague and facts disagree, and refuse an offer that sells placement in an AI Overview.
AI Citation OptimizationDavid Goncalves
Who Should Handle AI Citation Optimization?
Pick the person who will show you one page, one fact, and where that fact is missing. Skip the dashboard of mentions.