Social StrategyDavid Goncalves
When Do You Need a Social Media Strategist?
Hire a strategist when the team argues about platforms every month. The useful one crosses networks off. The plan should refuse the rest.
Social Strategy
Social StrategyDavid Goncalves
Should You Use One Social Network or Every Network?
One network is enough when customers already pay attention and you can answer. Being on every network is a way to post badly in more places.
Social StrategyDavid Goncalves
What Does a Social Media Strategy Pick?
A social strategy names the network, the point, the owner, and the offer. It also names the networks you will not join yet.