Marketing AnalyticsDavid Goncalves
What Should You Ask Before Hiring for Marketing Analytics?
Ask how an enquiry will be tied to a page or a spend line, using sources you already have. The service page is the conversation after that.
Marketing Analytics
Marketing AnalyticsDavid Goncalves
Is Marketing Analytics More Than Ad Click Counts?
Treat click counts as traffic, and marketing analytics as the path from that traffic to an enquiry you recognize. The service page is the conversation after that.
Marketing AnalyticsDavid Goncalves
What Is Marketing Analytics?
Tie spend and pages to enquiries, using sources you already have. The service page is the conversation after that.