Social AdvertisingDavid Goncalves
When Should You Hire Someone for Social Ads?
Hire someone who will show the offer, the page, and the audience in one note. Review that note each month, without a dollar target.
Social Advertising
Social AdvertisingDavid Goncalves
How Is Social Advertising Supposed to Work?
Social advertising pairs one offer with a page that says the same thing. A boosted post with no page is a guess, and the feed is only delivery.
Social AdvertisingDavid Goncalves
Should You Rely on Organic Social or Social Ads?
Use organic posts for people who already pay attention. Use ads to put one offer in front of a specific group. Neither fixes a muddy page.