Marketing StrategyDavid Goncalves
What Does a Marketing Strategy Decide?
A strategy names the enquiry, the offer, the page, and the channels you will ignore. If the ignore list is missing, you have a wish list.
Marketing Strategy
Marketing StrategyDavid Goncalves
Is a Marketing Strategy Different From a List of Tactics?
Tactics are the posts, the ads, and the emails. Strategy is why those exist and which ones do not. Write the decision before you extend the list.
Marketing StrategyDavid Goncalves
When Do You Need a Marketing Strategist?
Hire when you can do the tasks and cannot decide what to stop. Accept a page that says what you will do and what you will not, not a deck.