Conversion Rate OptimizationDavid Goncalves
Should You Fix the Page or Send More Traffic?
Fix the page that already receives the right people before you pay to send more of them. More arrivals help only when the next step is already obvious.
Conversion Rate Optimization
Conversion Rate OptimizationDavid Goncalves
What Does Conversion Rate Optimization Look At?
Look at the offer, the match to the click, the form, and the sentence about what happens next. The work is that inspection, not a borrowed score.
Conversion Rate OptimizationDavid Goncalves
When Should You Hire for Conversion Rate Optimization?
Hire when you want one friction named and removed in plain language. Decline a promise of a lift expressed as a number.