Data & Analytics

18 articles tagged Data & Analytics.

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Marketing Analytics

October 1, 2026David Goncalves

What Should You Ask Before Hiring for Marketing Analytics?

Ask how an enquiry will be tied to a page or a spend line, using sources you already have. The service page is the conversation after that.

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SEO Analytics

October 1, 2026David Goncalves

Is SEO Analytics the Same as Rank Checking?

Use rank checking as a glance, and SEO analytics as the query paired with the page that should answer it. The service page is the conversation after that.

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Dashboard Development

October 1, 2026David Goncalves

What Is a Business Dashboard?

Build a dashboard for a decision someone makes on a schedule, and label the source of each number. The service page is the conversation after that.

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Data & Analytics

October 1, 2026David Goncalves

What Is Data Analytics for a Small Company?

Arrange numbers you already collect so a person can tell what changed. The service page is the conversation after that.

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Conversion Tracking

October 1, 2026David Goncalves

When Should You Hire Someone to Fix Conversion Tracking?

Hire when the recorded event is not the result you named, or when you cannot tell what the tag records. The service page is the conversation after that.

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Dashboard Development

October 1, 2026David Goncalves

Do You Need a Dashboard or More Reports?

Add a report when a person still needs the detail, and a dashboard when the same decision is made on a schedule from numbers that already exist. The service page is the conversation after that.

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Conversion Tracking

October 1, 2026David Goncalves

Should You Watch Conversion Tracking or Traffic Numbers?

Watch traffic when you only need to know the site was busy, and conversion tracking when you need the form, the call, or the booking. The service page is the conversation after that.

A magnifying glass, a closed notebook, and a small plant share a quiet desk.

SEO Analytics

October 1, 2026David Goncalves

When Should You Hire Someone to Set Up SEO Analytics?

Hire when you need queries and pages in one place and the current report is only a grade. The service page is the conversation after that.

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Data & Analytics

October 1, 2026David Goncalves

When Should You Hire Someone for Data Analytics?

Hire when you can name the change someone must notice and the numbers you already have do not show it clearly. The service page is the conversation after that.

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Data & Analytics

October 1, 2026David Goncalves

Should You Use a Dashboard or a Spreadsheet of Exports?

Keep the export when one person can see the change in it, and move to a dashboard when the decision needs the same view for more than one person. The service page is the conversation after that.

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Business Intelligence

October 1, 2026David Goncalves

When Is Business Intelligence Worth Hiring For?

Hire when the manager's question is known and the monthly sheet cannot show the source behind the answer. The service page is the conversation after that.

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Business Intelligence

October 1, 2026David Goncalves

Should You Use Business Intelligence or a Monthly Spreadsheet?

Keep the monthly sheet when one person can question it, and move when the same numbers must be questioned by more than one manager from one source. The service page is the conversation after that.

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Marketing Analytics

October 1, 2026David Goncalves

Is Marketing Analytics More Than Ad Click Counts?

Treat click counts as traffic, and marketing analytics as the path from that traffic to an enquiry you recognize. The service page is the conversation after that.