Lead GenerationDavid Goncalves
Should You Offer a Lead Magnet or a Straight Enquiry?
Put a magnet on the page when the buyer must understand a step before they talk. Put a straight enquiry there when they already know they want the work.
Lead Generation
Lead GenerationDavid Goncalves
What Counts as Lead Generation?
A lead is an enquiry worth a reply, not a name in a list. Decide what you will count before you collect anything else.
Lead GenerationDavid Goncalves
When Do You Need a Lead Generation Service?
Need help when you want a shared definition of a bad lead. Decline any proposal that leads with a count of leads instead of that argument.