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Marketing Integrations

3 articles in Marketing Integrations.

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An empty wooden inbox tray sits beside a closed card-catalog drawer.Marketing Integrations

David Goncalves

Should Marketing Leads Land in the CRM or the Inbox?

Keep the inbox when one person can answer every enquiry from it, and land leads in the CRM when more than one person must see the same enquiry. The service page is the conversation after that.

Three shallow bowls hold the same kind of white stones on a stone table.Marketing Integrations

David Goncalves

What Is a Marketing Integration?

Make the ad platform, the site, and the CRM count the same enquiry. The service page is the conversation after that.

One plain skeleton key lies on a folded linen cloth.Marketing Integrations

David Goncalves

Who Should Own a Marketing Integration?

Name one owner for the definition of an enquiry before you hire anyone to connect the tools. The service page is the conversation after that.

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