RemarketingDavid Goncalves
When Should You Hire Someone for Remarketing?
Hire for remarketing when someone must set a frequency a person would accept. Ask how often is too often before you celebrate how often an ad was shown.
Remarketing
RemarketingDavid Goncalves
What Is Remarketing Supposed to Do?
Remarketing shows the same offer again to someone who visited or enquired. It does not invent demand, and it should stop before it feels like pursuit.
RemarketingDavid Goncalves
Should the Budget Go to Remarketing or to New People?
Remarketing cannot fill a pipeline by itself, and prospecting cannot fix a page that leaks. Put spend on the bucket that is actually empty.