Social Media MarketingDavid Goncalves
When Should You Hire a Social Media Marketing Agency?
Hire for the action a post should earn. Set aside any proposal that leads with followers or a posting quota.
Social Media Marketing
Social Media MarketingDavid Goncalves
What Is Social Media Marketing For?
Social media marketing gives each account an owner and a point: a lead, a hire, or a visit. A full calendar is not the job.
Social Media MarketingDavid Goncalves
Should You Put Effort Into Social Media or Search?
Choose search when people type the job, and social when they already pay attention. A thin week split across both is the usual miss.