Search Engine OptimizationDavid Goncalves
The Starter's Guide to Essential SEO
The order of the work, which parts already have their own article, and what to do about mentions, content, and measurement.
Search Engine Optimization
Search Engine OptimizationDavid Goncalves
SEO or Paid Ads: How to Choose
Paid ads rent a click. SEO is the page you still have when the invoice stops. Here is how to choose the first one.
Search Engine OptimizationDavid Goncalves
How to Choose an SEO Partner
A useful SEO partner names the URL, the query, and the next task. A rank in the proposal is not a plan.
On-Page SEODavid Goncalves
A Practical Guide to On-Page SEO
Decide what a URL is for before you rewrite it. Then line up the title, the heading, and the links.
On-Page SEODavid Goncalves
On-Page and Off-Page SEO, Side by Side
On-page SEO decides what one URL is for. Off-page is a mention of a page that already deserves it.
On-Page SEODavid Goncalves
When to Hire On-Page SEO Help
Hire on-page help when the titles and the pages disagree. Judge the edit by the URL, not by a plugin score.
Technical SEODavid Goncalves
A Field Guide to Technical SEO
A plain look at crawl paths, indexation, and templates that hide the content. The fix should name the URL.
Technical SEODavid Goncalves
When an SEO Problem Is Technical
Call it technical when the crawler cannot fetch, keep, or read the URL. If the fetch is clean, fix the words.
Technical SEODavid Goncalves
How to Choose Technical SEO Help
Technical SEO help should show the fetched page and write a task a developer can ship. A new site is not the first answer.
Local SEODavid Goncalves
A Plain Guide to Local SEO
A plain account of local search: the page names a real place and a real job, and the public phone number matches.
Local SEODavid Goncalves
Local SEO and Ordinary SEO
Ordinary SEO assigns a query to a URL. Local SEO also makes the site, the profile, and the real service area agree.
Local SEODavid Goncalves
What Local SEO Services Cover
Local SEO services should make the site, the profile, and the real service area agree. A map position is not the product.
SEO AuditsDavid Goncalves
A Straight Guide to an SEO Audit
An SEO audit looks at what is indexed and what the important pages say, then hands you a short list in an order you can act on.
SEO AuditsDavid Goncalves
An Audit and the Work After It
An SEO audit finishes when you hold the list. Ongoing work is what you do with the list, then what you check afterward.
SEO AuditsDavid Goncalves
How to Choose an SEO Audit
Choose an SEO audit that agrees the scope first and ends in a short list. A thicker PDF is not a better audit.
Link BuildingDavid Goncalves
A Careful Guide to Link Building
Link building is the work of earning a mention of a specific URL. The page has to deserve it before you ask.
Link BuildingDavid Goncalves
Buying Links or Earning Mentions
Buying a link pays for a placement. Earning a mention means a page cites you because the citation helps its reader.
Link BuildingDavid Goncalves
When to Hire Link Building Help
Hire link building help when a page is worth citing and you need someone to find the right readers. A quota is not the hire.