Social Media ManagementDavid Goncalves
What Does Social Media Management Cover?
Management keeps a small set of profiles accurate, active, and answered. A queue with nobody on the messages is only half the job.
Social Media Management
Social StrategyDavid Goncalves
When Do You Need a Social Media Strategist?
Hire a strategist when the team argues about platforms every month. The useful one crosses networks off. The plan should refuse the rest.
Social Media MarketingDavid Goncalves
When Should You Hire a Social Media Marketing Agency?
Hire for the action a post should earn. Set aside any proposal that leads with followers or a posting quota.
Community ManagementDavid Goncalves
Is Community Management Different From Posting?
Posting fills the profile. Community management answers the person who responded. You can buy a queue and still be absent.
Content CreationDavid Goncalves
What Does Social Content Creation Include?
Social content starts with the real work, then a format, the words, and the offer. A pretty file with nothing behind it is a poster.
Social StrategyDavid Goncalves
Should You Use One Social Network or Every Network?
One network is enough when customers already pay attention and you can answer. Being on every network is a way to post badly in more places.
Content CreationDavid Goncalves
When Should You Hire a Social Media Content Creator?
Hire a creator who asks to see the work. Require real jobs as the source, and do not accept a scene invented from brand colors.
Social Media ManagementDavid Goncalves
Should Social Media Stay In House or Go Outside?
Keep judgment with the person who talks to customers. Outside help can produce posts only if that person still approves and handles sensitive replies.
Social AdvertisingDavid Goncalves
When Should You Hire Someone for Social Ads?
Hire someone who will show the offer, the page, and the audience in one note. Review that note each month, without a dollar target.
Social AdvertisingDavid Goncalves
How Is Social Advertising Supposed to Work?
Social advertising pairs one offer with a page that says the same thing. A boosted post with no page is a guess, and the feed is only delivery.
Community ManagementDavid Goncalves
When Do You Need a Community Manager?
Hire a community manager when real questions outgrow the kindness you can give them. Give authority with a rule, not with cheer alone.
Social Media MarketingDavid Goncalves
What Is Social Media Marketing For?
Social media marketing gives each account an owner and a point: a lead, a hire, or a visit. A full calendar is not the job.
Social Media ManagementDavid Goncalves
When Do You Need a Social Media Manager?
Hire a manager when the accounts matter and you are the bottleneck. Trial the month on what they refuse, not on how full the queue looks.
Community ManagementDavid Goncalves
What Does Community Management Mean?
Community management is a person answering comments, reviews, and messages that deserve a human. A scheduled post does not do that work.
Social StrategyDavid Goncalves
What Does a Social Media Strategy Pick?
A social strategy names the network, the point, the owner, and the offer. It also names the networks you will not join yet.
Content CreationDavid Goncalves
Should Social Posts Be Polished or Show the Work?
Use polish when the offer needs a clear picture, and proof when trust does the hiring. The right standard is the one a normal week can keep true.
Social AdvertisingDavid Goncalves
Should You Rely on Organic Social or Social Ads?
Use organic posts for people who already pay attention. Use ads to put one offer in front of a specific group. Neither fixes a muddy page.
Social Media MarketingDavid Goncalves
Should You Put Effort Into Social Media or Search?
Choose search when people type the job, and social when they already pay attention. A thin week split across both is the usual miss.