AI Citation OptimizationDavid Goncalves
How Does a Page Become an AI Citation?
Make one URL worth naming by putting one fact on a page about that fact. Citable is a property of the page. Cited is not owed.
Blog
Page 10 of notes on software, automation, integrations and online presence.
AI Citation Optimization
Paid AdvertisingDavid Goncalves
What Is Paid Advertising For?
Paid advertising is one offer, one search or feed, and a page that repeats it. A click sent to a vague homepage is only a paid tour.
Local Services AdsDavid Goncalves
What Are Local Services Ads?
Local Services Ads are Google's pay-per-lead unit for categories Google already runs. The profile has to match the business. It is not a slogan for any company.
Generative Engine OptimizationDavid Goncalves
What Is Generative Engine Optimization?
Explain generative engine optimization as writing facts so more than one assistant can repeat them, not as a campaign inside one product.
ChatGPT VisibilityDavid Goncalves
Who Should Do ChatGPT Visibility Work?
Choose the person who can lay the page beside the profile and name the mismatches, and skip anyone who leads with mentions.
Google AdsDavid Goncalves
Should You Run Search Ads or Display Ads?
Use search ads when people type the job. Use display only when you have a reason to be seen by someone who was not searching.
RemarketingDavid Goncalves
Should the Budget Go to Remarketing or to New People?
Remarketing cannot fill a pipeline by itself, and prospecting cannot fix a page that leaks. Put spend on the bucket that is actually empty.
Generative Engine OptimizationDavid Goncalves
How Is Generative Engine Optimization Different From SEO?
Keep one clear page per question for search, and add the consistency a second assistant needs. The page stays.
AI Citation OptimizationDavid Goncalves
Are AI Citations the Same as Backlinks?
A backlink is another site pointing at you. An AI citation is an assistant naming a URL. Know which of those projects you are actually in.
Local Services AdsDavid Goncalves
Are Local Services Ads the Same as Google Ads?
Local Services Ads are a pay-per-lead unit in categories Google offers. Google Ads let you choose searches and pages. You may need one, the other, or neither.