Social StrategyDavid Goncalves
Should You Use One Social Network or Every Network?
One network is enough when customers already pay attention and you can answer. Being on every network is a way to post badly in more places.
Blog
Page 13 of notes on software, automation, integrations and online presence.
Social Strategy
Website RedesignDavid Goncalves
What Should a Website Redesign Keep?
A redesign keeps URLs that still describe a real service and replaces the pages that do not. Decide that list before anyone draws a homepage.
Website DesignDavid Goncalves
What Is a Business Website For?
A business site is a set of pages with jobs. Settle what the homepage and the service pages must do before anyone discusses colors.
Website MaintenanceDavid Goncalves
Should You Keep a Maintenance Plan or Fix Problems Later?
Keep a plan when the stack needs updates and small edits should not become projects. Fix it later only on a simple site, and know the risk you are holding.
Ecommerce WebsitesDavid Goncalves
Should the Store Be a Platform or a Custom Build?
Use a platform when the catalog fits its product model. Build custom only for a fulfillment rule the platform cannot say out loud.
Website RedesignDavid Goncalves
Should You Redesign or Start a New Website?
Start a new site only when the web address is wrong or the pages cannot map to real services. Otherwise keep the URLs that still apply.
Content CreationDavid Goncalves
When Should You Hire a Social Media Content Creator?
Hire a creator who asks to see the work. Require real jobs as the source, and do not accept a scene invented from brand colors.
Social Media ManagementDavid Goncalves
Should Social Media Stay In House or Go Outside?
Keep judgment with the person who talks to customers. Outside help can produce posts only if that person still approves and handles sensitive replies.
Landing PagesDavid Goncalves
When Should You Hire Someone to Build Landing Pages?
Hire when ads are running and no page matches them. A useful builder reads the ad first and will not ship a page that could sit under any headline.
Social AdvertisingDavid Goncalves
When Should You Hire Someone for Social Ads?
Hire someone who will show the offer, the page, and the audience in one note. Review that note each month, without a dollar target.