Home & Property MaintenanceDavid Goncalves
Should a Maintenance Company Sell One Service or a Seasonal Bundle?
Choose one service or a seasonal bundle as the thing a new customer can accept. Sell only the offer you can put on the schedule.
Blog
Page 27 of notes on software, automation, integrations and online presence.
Home & Property Maintenance
Memory CareDavid Goncalves
How Should a Memory Care Page Help a Family Know If the Setting Fits?
A memory care page can help a family picture the setting. It cannot decide whether that setting fits.
Insurance AgenciesDavid Goncalves
How Should an Insurance Agency Explain a Review Without Promising a Price?
Explain an insurance review as the conversation it is, and leave every figure off that explanation. Say what the caller should bring.
Senior Living CommunitiesDavid Goncalves
Should a Community Lead With Independent Living or With More Support?
Lead with independent living or with more support, and give the other day its own page.
Plastic SurgeryDavid Goncalves
What Should a Surgeon Check Before Hiring a Firm to Bring Consults?
Hire help only for a consult the page, the greeting, and the visit already describe the same way. A busier phone will not repair a split offer.
Insurance AgenciesDavid Goncalves
Should an Agency Market Personal Lines or Commercial Lines on the Home Page?
Lead the home page with personal lines or commercial lines, and give the other book its own door. One mixed form collects the wrong facts.
Pest ControlDavid Goncalves
Should a Pest Control Company Advertise the Pest or the Visit?
Choose whether the ad names the pest or the visit, then repeat that same line on the page and on the phone.
Accounting FirmsDavid Goncalves
What Should an Accounting Firm Page Say About Who the Work Is For?
Name the client an accounting firm page is for, in a sentence a stranger can test. The form should repeat that same sentence.
Storage FacilitiesDavid Goncalves
How Should a Storage Facility Explain Unit Size Without a Guessing Game?
Explain a unit by what fits inside it, not by a bare size the visitor has to imagine. The visit or the call should confirm that picture.
Storage FacilitiesDavid Goncalves
When Should a Storage Owner Hire Help for the Website and the Wait List?
Hire help when the notebook and the page no longer describe the same open units. Someone has to keep the wait list and the site in step.