AI AgentsDavid Goncalves
What Is an AI Agent?
Scope the agent to one task, the tools you approve, and a stop rule. The service page is the conversation after that.
Blog
Page 36 of notes on software, automation, integrations and online presence.
AI Agents
Web ApplicationsDavid Goncalves
What Is a Web Application?
Tell a web application from a brochure by whether a saved record changes the next person's work. The service page is the conversation after that.
Marketing IntegrationsDavid Goncalves
What Is a Marketing Integration?
Make the ad platform, the site, and the CRM count the same enquiry. The service page is the conversation after that.
CRM IntegrationsDavid Goncalves
What Is a CRM Integration?
Make the form, the inbox, and the CRM person the same record. The service page is the conversation after that.
Web ApplicationsDavid Goncalves
Is It a Web Application or a Website?
Keep a website when people only need to read, and move to a web application when they need to update a record. The service page is the conversation after that.
Internal Business ToolsDavid Goncalves
Should You Keep the Spreadsheet or Build an Internal Tool?
Keep the sheet when anyone can edit it safely, and build a tool when one owner is the only person trusted with it. The service page is the conversation after that.
SaaS DevelopmentDavid Goncalves
Should You Build a SaaS Product or a Single-Company App?
Build the private app when there is one organization, and SaaS when a second organization must be kept out of the first. The service page is the conversation after that.
Business Process AutomationDavid Goncalves
Is It Business Process Automation or Workflow Automation?
Call it workflow automation when the subject is a handoff, and business process automation when the subject is retyping between steps you already run. The service page is the conversation after that.
Dashboard DevelopmentDavid Goncalves
What Should You Bring to a Dashboard Project?
Bring the decision, the schedule, and the source of each number. The service page is the conversation after that.
Marketing IntegrationsDavid Goncalves
Who Should Own a Marketing Integration?
Name one owner for the definition of an enquiry before you hire anyone to connect the tools. The service page is the conversation after that.