Home ServicesDavid Goncalves
Should a Home Service Company Buy Shared Leads or Answer Its Own Search?
A shared lead arrives without the problem written down. A search visit can be asked which job it is before anyone calls back.
Blog
Page 17 of notes on software, automation, integrations and online presence.
Home Services
HVACDavid Goncalves
What Should an HVAC Website Say When the Heat Goes Out?
Name the failures the on-call tech rolls for, and keep tune-ups on a different form that the office sees in the morning.
Home ServicesDavid Goncalves
When Should a Home Service Owner Stop Patching the Site Alone?
Help is worth buying when you can describe the enquiry the crew needs and the page, form, and inbox still cannot produce it.
RoofingDavid Goncalves
What Should a Roofing Website Explain Before Storm Season?
Damage asks what changed and when. A planned replacement asks the age of the roof and the timing. One form hides the job.
Marketing StrategyDavid Goncalves
What Does a Marketing Strategy Decide?
A strategy names the enquiry, the offer, the page, and the channels you will ignore. If the ignore list is missing, you have a wish list.
Blog ContentDavid Goncalves
Should the Answer Be a Blog Post or a Service Page?
Put the offer on a service page when the reader should enquire. Put the explanation on a post when they need a step first.
SEO Content StrategyDavid Goncalves
Is a Content Calendar the Same as a Content Strategy?
A content calendar says when a piece publishes. A strategy says which question a URL owns and who keeps it true.
Service Page ContentDavid Goncalves
When Should You Hire Someone to Write Service Pages?
Hire a service-page writer who interviews you about fit and the step after the form. A request for sites you like is the weaker start.
SEO Content StrategyDavid Goncalves
What Is an SEO Content Strategy?
An SEO content strategy gives each important question one URL and one owner. A spreadsheet of ideas is not the assignment.
Content OptimizationDavid Goncalves
Should You Optimize a Page or Write a New One?
Write a new page only when no URL owns the question. If one already does, optimize it instead of publishing a second answer.