Personal InjuryDavid Goncalves
When Should a Personal Injury Firm Get Help With Intake?
Hire when you know the incident types and the facts, and someone still retypes the form into the file.
Blog
Page 8 of notes on software, automation, integrations and online presence.
Personal Injury
Mental HealthDavid Goncalves
What Should a Mental Health Site Make Clear Before Someone Writes?
Offer a private way to ask about becoming a client, and say the site is not crisis care.
RemarketingDavid Goncalves
When Should You Hire Someone for Remarketing?
Hire for remarketing when someone must set a frequency a person would accept. Ask how often is too often before you celebrate how often an ad was shown.
Paid AdvertisingDavid Goncalves
When Should You Hire a Paid Advertising Agency?
Hire someone who works inside an account you own. A useful firm asks for the offer, the page, and the budget you set before it asks for spend.
Landing Page OptimizationDavid Goncalves
When Do You Need Landing Page Optimization Help?
Hire an editor of the paid URL, not a rebrand. A useful hire sets the ad beside the page and marks the sentence that disagrees.
Google AdsDavid Goncalves
When Do You Need a Google Ads Agency?
Hire a Google Ads manager when someone must read the queries and the pages together. A useful note shows searches that should not be buying clicks.
RemarketingDavid Goncalves
What Is Remarketing Supposed to Do?
Remarketing shows the same offer again to someone who visited or enquired. It does not invent demand, and it should stop before it feels like pursuit.
Generative Engine OptimizationDavid Goncalves
Do You Need an Agency for Generative Engine Optimization?
Hire an agency when facts differ by page and by product and nobody owns the pass. Skip a pitch that sells placement inside an assistant.
Landing Page OptimizationDavid Goncalves
What Does Landing Page Optimization Change?
Landing page optimization edits the promise, the proof you may state, the form, and the next step so they match the click. It is not a new slogan.
Entity OptimizationDavid Goncalves
What Is Entity Optimization?
Make the name, the services, and the service area one public record so an assistant is not forced to pick a version.