Local MoversDavid Goncalves
Should a Local Mover Explain the Work by the Hour or by the Job?
Explain local work by the hour or by the job, and only in the structure the crew will still say at the door.
Blog
Page 24 of notes on software, automation, integrations and online presence.
Local Movers
Commercial MoversDavid Goncalves
Should a Commercial Mover Market After-Hours Moves or Weekend Moves?
Market the schedule your crew already runs. After-hours and weekend moves are different promises, and the site should lead with the one you can staff.
Local MoversDavid Goncalves
What Should a Local Mover Put on the Site So a Nearby Job Books?
Show the local job on the page, ask the form for the facts that matter, and confirm that same job on the callback.
Financial & Professional ServicesDavid Goncalves
How Should a Professional Firm Explain Who It Serves Before the First Meeting?
Name the person, the situation, and the meeting in words the intake will repeat. The first hour should open with someone the page already described.
Junk RemovalDavid Goncalves
What Should a Junk Removal Page List So the Truck Is Not Sent for the Wrong Load?
List what you take and what you decline so the truck is not sent for the wrong load. The booking note should repeat that same list.
Financial AdvisorsDavid Goncalves
What Should a Financial Advisor's Site Say Before Someone Books a Meeting?
Say who the meeting is for and what the hour covers before anyone books. The booking step should repeat that same hour.
Financial & Professional ServicesDavid Goncalves
Should a Professional Firm Publish Service Pages or Rely on a Single About Page?
Publish a page for each job a stranger must tell apart, and keep one about page when the firm sells a single job.
Financial & Professional ServicesDavid Goncalves
When Should a Professional Firm Hire Help for the Site and the Inquiry Path?
Hire help for the inquiry path when triage crowds out the work and the page already says who belongs. You still accept the client.
Botox & InjectablesDavid Goncalves
How Should an Injector Explain Treatment Options on the Website?
Explain injectable options on the site so the right person requests a consult, without the page choosing a plan.
Tax ServicesDavid Goncalves
What Should a Tax Practice Put on the Site Before Filing Season?
Publish who a new tax client is, what intake collects, and what you will not add once filing season starts.