Personal InjuryDavid Goncalves
What Should a Personal Injury Site Answer Before Someone Calls?
Ask the kind of incident, when it happened, and whether another firm is involved, and leave the result unpromised.
Blog
Page 5 of notes on software, automation, integrations and online presence.
Personal Injury
Physical TherapyDavid Goncalves
Should a Physical Therapy Clinic Buy Leads or Make the Referral Path Obvious?
A bought lead does not know whether you require a referral. Make that path obvious before you buy names.
Mental HealthDavid Goncalves
When Should a Mental Health Practice Get Help With the Enquiry Form?
Hire when the enquiry must be private and the live form is still a normal contact box that never says the site is not crisis care.
Mental HealthDavid Goncalves
Should a Counseling Practice Buy Directory Leads or Keep a Private Path?
A directory lead is a public introduction. Your own path can be private and can say the site is not crisis care.
HealthcareDavid Goncalves
What Should a Clinic Website Do Before a Patient Calls?
Separate the new-patient request from a medical emergency, and do not let the form confirm a visit.
Cosmetic DentistryDavid Goncalves
When Should a Cosmetic Practice Hand the Site to Someone Else?
Hand off the page when it must request a consult and must not predict appearance, and you are still the only editor.
Criminal DefenseDavid Goncalves
What Should a Criminal Defense Site Say So a Family Knows Who to Call?
Name the charges you take, keep the form private, and ask for the charge and the next date.
Criminal DefenseDavid Goncalves
When Should a Defense Practice Get Help With the Site?
Hire when the charges are stable and the site is still generic, or the form still asks for a story.
DentalDavid Goncalves
Should a Dental Practice Buy New-Patient Leads or Fix the Booking Page?
A bought lead does not know whether someone wants a first exam, same-day pain relief, or a longer consult. A booking page can ask.
DermatologyDavid Goncalves
Should a Dermatology Practice Advertise Before the Booking Path Is Clear?
An ad that lands on a shared form fills the wrong book. Split the visits, then point each ad at its own door.