Social Media ManagementDavid Goncalves
What Does Social Media Management Cover?
Management keeps a small set of profiles accurate, active, and answered. A queue with nobody on the messages is only half the job.
Blog
Page 12 of notes on software, automation, integrations and online presence.
Social Media Management
Social StrategyDavid Goncalves
When Do You Need a Social Media Strategist?
Hire a strategist when the team argues about platforms every month. The useful one crosses networks off. The plan should refuse the rest.
Social Media MarketingDavid Goncalves
When Should You Hire a Social Media Marketing Agency?
Hire for the action a post should earn. Set aside any proposal that leads with followers or a posting quota.
Community ManagementDavid Goncalves
Is Community Management Different From Posting?
Posting fills the profile. Community management answers the person who responded. You can buy a queue and still be absent.
Website MaintenanceDavid Goncalves
When Do You Need a Website Maintenance Service?
Hire when updates are being skipped, and keep the owner logins in the business's name. A firm that will not share access is not maintaining the site.
Content CreationDavid Goncalves
What Does Social Content Creation Include?
Social content starts with the real work, then a format, the words, and the offer. A pretty file with nothing behind it is a poster.
Website DesignDavid Goncalves
When Should You Hire a Website Designer?
Hire a designer when the pages do not explain the work. Bring the facts of the business, and keep the vague sentences off the brief.
Ecommerce WebsitesDavid Goncalves
When Do You Need an Ecommerce Developer?
Hire when the catalog, checkout, and operations disagree. The useful person points at the field that differs, not at a new theme.
Website RedesignDavid Goncalves
When Should You Hire for a Website Redesign?
Hire for a map of the URLs that stay, not for a homepage picture. Ask for that list before a design file opens.
Website MaintenanceDavid Goncalves
What Does Website Maintenance Include?
Maintenance is updates, a backup you could restore, and the small edits that keep sentences true. A hosting bill and a footer logo are not the list.