Lead GenerationDavid Goncalves
When Do You Need a Lead Generation Service?
Need help when you want a shared definition of a bad lead. Decline any proposal that leads with a count of leads instead of that argument.
Blog
Page 20 of notes on software, automation, integrations and online presence.
Lead Generation
Location Page ContentDavid Goncalves
When Should You Hire Help With Location Pages?
Hire location-page help that will refuse fake pages. A spreadsheet of place names is the proposal to turn down.
Marketing StrategyDavid Goncalves
When Do You Need a Marketing Strategist?
Hire when you can do the tasks and cannot decide what to stop. Accept a page that says what you will do and what you will not, not a deck.
Blog ContentDavid Goncalves
What Should a Business Blog Post Answer?
A useful business blog post answers one customer question in your voice, with the steps and the limits. Generic sections are the part to delete.
Conversion Rate OptimizationDavid Goncalves
What Does Conversion Rate Optimization Look At?
Look at the offer, the match to the click, the form, and the sentence about what happens next. The work is that inspection, not a borrowed score.
Service Page ContentDavid Goncalves
What Should a Service Page Say?
A service page should say what you do, who it is for, and what happens after the form. Passion lines do not replace those sentences.
Blog ContentDavid Goncalves
When Should You Hire a Blog Writer?
Hire a blog writer when you have the questions and not the hours. Brief the claims you will and will not make before the draft.
Digital MarketingDavid Goncalves
When Should You Hire a Digital Marketing Agency?
Hire the firm that can name the enquiry and the page it lands on. The first stretch of work should change that path, not add another logo.
Conversion Rate OptimizationDavid Goncalves
When Should You Hire for Conversion Rate Optimization?
Hire when you want one friction named and removed in plain language. Decline a promise of a lift expressed as a number.
Marketing AutomationDavid Goncalves
When Should You Hire for Marketing Automation?
Hire someone who writes the rule in a sentence before they build it. Require that sentence, and decline a template sequence turned on to look finished.