Storage FacilitiesDavid Goncalves
Should a Storage Site Promote Month-to-Month or a Longer Stay?
Lead with month-to-month or a longer stay only if that is the term you already rent. The homepage should not imply a stay you do not offer.
Blog
Page 28 of notes on software, automation, integrations and online presence.
Storage Facilities
Senior Living CommunitiesDavid Goncalves
How Should a Senior Living Community Explain the Levels of Living It Offers?
Explain each level of living by the day it is, so a family can tell the levels apart before they call.
Commercial MoversDavid Goncalves
What Should a Commercial Mover Ask a Firm That Says It Can Fill the Calendar?
Ask whether the jobs they would send fit the crews and the hours you already run. A full calendar helps only if the work is work you take.
Home & Property MaintenanceDavid Goncalves
How Does a Property Maintenance Company Show the Jobs It Actually Does?
Name the jobs your crew already schedules, and make the estimate form ask for those jobs. Take every other service off the site.
Home & Property MaintenanceDavid Goncalves
When Should a Maintenance Owner Hire Help for the Website and the Follow-Up?
Hire help when replies keep waiting until the truck is parked and the site keeps adding to that pile.
Beauty & AestheticsDavid Goncalves
What Should a Beauty Practice Put on the Website Before It Advertises?
Name the treatments, the person who does them, and the next step before a beauty practice advertises.
Accounting FirmsDavid Goncalves
Should an Accounting Firm Lead With Bookkeeping, Tax, or Advisory?
Put bookkeeping, tax, or advisory in the first line, and only the one the firm can start. Give the other services their own doors.
Childcare & DaycareDavid Goncalves
What Should a Daycare Owner Ask Before Hiring Help to Fill Openings?
Before help tries to fill openings, name the seats you can offer and the rooms that are already full.
Junk RemovalDavid Goncalves
Should a Junk Company Sell a Single Pickup or a Recurring Cleanout?
Publish a single pickup or a recurring cleanout as the offer you actually run. A route you do not drive will fill the book with the wrong stops.
Moving & StorageDavid Goncalves
When Should a Mover Hire Help for the Website and the Estimate Follow-Up?
Add a person when estimates die between the truck and the desk. That person can chase the file, and you still give the number.