Landing PagesDavid Goncalves
Should the Offer Live on a Landing Page or the Homepage?
Put a browsing visit on the homepage and a one-offer click on a landing page. The ad should use the URL that already says the same thing.
Blog
Page 15 of notes on software, automation, integrations and online presence.
Landing Pages
Content CreationDavid Goncalves
Should Social Posts Be Polished or Show the Work?
Use polish when the offer needs a clear picture, and proof when trust does the hiring. The right standard is the one a normal week can keep true.
Social AdvertisingDavid Goncalves
Should You Rely on Organic Social or Social Ads?
Use organic posts for people who already pay attention. Use ads to put one offer in front of a specific group. Neither fixes a muddy page.
WordPress DevelopmentDavid Goncalves
When Do You Need a WordPress Developer?
Hire when updates scare the team or an edit breaks the layout. Ask to see the editor in the admin, and refuse a plan that is only more plugins.
WordPress DevelopmentDavid Goncalves
What Is WordPress Development For?
After the theme is installed, WordPress development is the editing path and a stack small enough to update. Know which change needs a developer.
Social Media MarketingDavid Goncalves
Should You Put Effort Into Social Media or Search?
Choose search when people type the job, and social when they already pay attention. A thin week split across both is the usual miss.
PlumbingDavid Goncalves
What Should a Plumbing Website Include Before a Burst-Pipe Call?
The emergency path needs location, whether water is still running, and a callback. The remodel path needs the room and the timing.
RoofingDavid Goncalves
When Should a Roofing Owner Hand Off the Website and the Follow-Up?
Hand it off when damage and planned replacements are clear in the office and the site plus the callback list still mix them.
RoofingDavid Goncalves
Should a Roofing Company Buy Storm Leads?
A storm lead is often a name after the weather. Your page can ask if something is leaking today or a replacement is this year.
PlumbingDavid Goncalves
Are Shared Plumbing Leads Worth It?
A shared plumbing lead is worth a look only after your page can tell a running leak from a bathroom remodel.