Page 35 of notes on software, automation, integrations and online presence.
AI AgentsDavid Goncalves
Use simple automation when the step is the same every time, and an agent when the step needs a draft or a sort that a person still checks. The service page is the conversation after that.
CRM AutomationDavid Goncalves
Change assignment or the follow-up first, and leave a flood of notifications for later. The service page is the conversation after that.
Marketing AnalyticsDavid Goncalves
Tie spend and pages to enquiries, using sources you already have. The service page is the conversation after that.
Data IntegrationsDavid Goncalves
Move a defined set of records to the system where a named person will use them. The service page is the conversation after that.
SEO AnalyticsDavid Goncalves
Read queries and pages from Search Console and the site, and refuse a single score. The service page is the conversation after that.
Custom SoftwareDavid Goncalves
Treat custom software as the build that keeps the step a product keeps dropping. The service page is the conversation after that.
Conversion TrackingDavid Goncalves
Record the form, the call, or the booking you already consider a result. The service page is the conversation after that.
Business IntelligenceDavid Goncalves
Put operational numbers where a manager can question them and see the source. The service page is the conversation after that.
API DevelopmentDavid Goncalves
Describe the contract: who calls, what they send, what comes back, and what failure looks like. The service page is the conversation after that.
Ecommerce IntegrationsDavid Goncalves
Keep the storefront, inventory, and fulfillment agreed on what an order is. The service page is the conversation after that.
A short note each month on software, automation, and online presence. No recycled posts, and no pitch dressed up as advice.
Tell us what is slowing the business down. We will say which of the work actually helps, and which of it can wait.