Ecommerce WebsitesDavid Goncalves
What Makes an Ecommerce Website Work?
An online store works when the catalog, the checkout, and the system that fulfills the order describe the same product. Open the catalog first.
Blog
Page 14 of notes on software, automation, integrations and online presence.
Ecommerce Websites
WordPress DevelopmentDavid Goncalves
Should You Use WordPress or a Closed Builder?
Choose a closed builder for a short site you will not outgrow. Choose WordPress when later edits and the exit have to stay in your hands.
Social AdvertisingDavid Goncalves
How Is Social Advertising Supposed to Work?
Social advertising pairs one offer with a page that says the same thing. A boosted post with no page is a guess, and the feed is only delivery.
Community ManagementDavid Goncalves
When Do You Need a Community Manager?
Hire a community manager when real questions outgrow the kindness you can give them. Give authority with a rule, not with cheer alone.
Social Media MarketingDavid Goncalves
What Is Social Media Marketing For?
Social media marketing gives each account an owner and a point: a lead, a hire, or a visit. A full calendar is not the job.
Social Media ManagementDavid Goncalves
When Do You Need a Social Media Manager?
Hire a manager when the accounts matter and you are the bottleneck. Trial the month on what they refuse, not on how full the queue looks.
Community ManagementDavid Goncalves
What Does Community Management Mean?
Community management is a person answering comments, reviews, and messages that deserve a human. A scheduled post does not do that work.
Social StrategyDavid Goncalves
What Does a Social Media Strategy Pick?
A social strategy names the network, the point, the owner, and the offer. It also names the networks you will not join yet.
Landing PagesDavid Goncalves
What Is a Landing Page Supposed to Do?
A landing page repeats the promise that earned the click and asks for one action. Use it when the visit is for one offer, not a tour of the firm.
Website DesignDavid Goncalves
Should You Use a Custom Site or a Template?
Pick a template when editors can change the words safely. Pick a custom build when the page's job does not fit the theme.