Meta AdsDavid Goncalves
When Do You Need a Meta Ads Agency?
Hire for Meta ads when you want someone who starts from the offer and the page. A useful hire will not run an ad the page does not repeat.
Blog
Page 9 of notes on software, automation, integrations and online presence.
Meta Ads
Paid AdvertisingDavid Goncalves
Should You Pay for Ads or Build Organic Marketing?
Ads stop when you stop paying, and organic pages remain. Pick by timing. Neither one repairs a page that never says what you do.
Landing Page OptimizationDavid Goncalves
Should You Build a New Landing Page or Tighten the One You Have?
Build a new page when the current URL is about a different offer. Edit when the offer is the same and the page is only unclear. Age is not the test.
Google AI Overview OptimizationDavid Goncalves
Are AI Overviews the Same as Featured Snippets?
Keep the snippet habit of a direct answer, and add the agreement an overview needs before it can describe the business accurately.
AI Search OptimizationDavid Goncalves
Is AI Search Optimization Different From SEO?
Tell which edits belong on the pages you already have, and which citation project can wait until those pages are plain.
Entity OptimizationDavid Goncalves
When Should You Hire for Entity Optimization?
Hire when the record is scattered and you still know which version is true. Do not hire a second brand name to make the record look richer.
ChatGPT VisibilityDavid Goncalves
Does ChatGPT Visibility Mean Publishing More Posts?
Choose a new post only when it states a fact the current pages do not, and edit the existing page when it is still a slogan.
Google AI Overview OptimizationDavid Goncalves
How Do Google AI Overviews Pick a Source?
Learn what makes a passage liftable for an AI Overview, and why a liftable passage is still not a citation you are owed.
ChatGPT VisibilityDavid Goncalves
How Do You Get ChatGPT to Mention Your Business?
Make the public facts consistent enough that a ChatGPT mention, if one happens, describes the business accurately.
AI Search OptimizationDavid Goncalves
When Should You Hire Help for AI Search?
Know what to bring to a first conversation about AI search, and which promises to turn down before anyone starts.