Beauty & AestheticsDavid Goncalves
Should a Beauty Practice Invest in Search or Paid Ads First?
Decide whether search or paid ads comes first by checking what the beauty site can already explain.
Blog
Page 26 of notes on software, automation, integrations and online presence.
Beauty & Aesthetics
Junk RemovalDavid Goncalves
What Should a Junk Removal Owner Ask Before Buying Leads?
Ask whether the leads are loads you take and stops your truck already reaches. Buying names does not fix a page that describes a different job.
Laser TreatmentsDavid Goncalves
Should a Laser Clinic Market the Device or the Problem It Treats?
Lead with the problem a person can name, unless callers already ask for the device. The ad, the page, and the visit have to share that line.
Home CareDavid Goncalves
What Should a Home Care Page Say About Who Comes to the House and When?
A home care page should name the role that arrives, the tasks they will do, and the window a family can expect.
LandscapingDavid Goncalves
How Should a Landscaper Describe a Project So the Right Homeowner Calls?
Describe the project so the homeowner who calls wants that same kind of work. A strong photo still needs words that name the job.
Hair RestorationDavid Goncalves
Should a Hair Clinic Lead With Surgery or With Non-Surgical Options?
Lead with surgery or with non-surgical options, matching the consult you actually open. The other path can stay, under its own name.
Assisted LivingDavid Goncalves
What Should an Assisted Living Page Answer Before a Family Tours?
Answer the basics that make an assisted living tour useful, and leave fit and acceptance for the visit.
Lawn CareDavid Goncalves
How Does a Lawn Care Route Fill the Next Season Without Guessing?
Fill next season from the stops and the page you already have. Open days should take that same offer again.
Plastic SurgeryDavid Goncalves
Should a Plastic Surgery Practice Publish Procedure Pages or Surgeon Pages?
Publish procedure pages and surgeon pages, then let one kind lead. The lead page, the next step, and the consult have to name the same choice.
Financial AdvisorsDavid Goncalves
What Should an Advisor Ask Before Hiring a Firm to Bring Meetings?
Ask whether the meetings will match the people your page already describes. You still decide what happens in the room.