Entity OptimizationDavid Goncalves
Is Entity Optimization Different From Keyword Pages?
Choose a new keyword page only when the job is new. Clean the public record when the name and the services already disagree.
Blog
Page 11 of notes on software, automation, integrations and online presence.
Entity Optimization
Meta AdsDavid Goncalves
Should You Advertise on Meta or on Google?
Use Google when people type the job. Use Meta when someone who was not searching can grasp the offer in a feed. A paragraph-first offer is a poor feed start.
AI Search OptimizationDavid Goncalves
How Do AI Answers Describe a Business?
See which public facts an assistant can repeat, and which disagreements to fix before you ask for a citation.
Local Services AdsDavid Goncalves
When Should You Hire Help With Local Services Ads?
Hire help that reads the category rules beside your profile. You still confirm the business facts. Placement is not something an honest helper can promise.
Google AdsDavid Goncalves
How Do Google Ads Match a Search?
Google Ads enters an auction when a search is close to terms you chose. The page still has to deserve the click. Buying the click does not write the page.
Meta AdsDavid Goncalves
How Do Meta Ads Work in a Feed?
Meta ads interrupt a feed. The person was not searching, so the offer has to make sense on its own, and the page has to continue that same offer.
Google AI Overview OptimizationDavid Goncalves
When Do You Need Help With Google AI Overviews?
Hire help when passages are vague and facts disagree, and refuse an offer that sells placement in an AI Overview.
AI Citation OptimizationDavid Goncalves
Who Should Handle AI Citation Optimization?
Pick the person who will show you one page, one fact, and where that fact is missing. Skip the dashboard of mentions.
Long-Distance MoversDavid Goncalves
Should a Long-Distance Mover Explain a Binding Estimate or a Flexible One?
Explain either a binding estimate or a flexible one, and say what would change it. Do not use both words for one promise.
Long-Distance MoversDavid Goncalves
When Should a Long-Distance Mover Hire Help to Handle Quote Requests?
Hire help when long-distance quote requests are not ready to price. That person completes the picture, and you still give the quote.