ElectricalDavid Goncalves
Should an Electrician Advertise Before the Website Is Ready?
Ads send strangers to whatever the page already does. Fix the failure door and the upgrade door before you spend.
Blog
Page 16 of notes on software, automation, integrations and online presence.
Electrical
PlumbingDavid Goncalves
When Should a Plumber Stop Rewriting the Website Between Jobs?
If you already know leak, remodel, and after hours, and the site still has one form, a new homepage color will not fix it.
Home ServicesDavid Goncalves
What Should Happen to an After-Hours Home Service Call?
Four facts have to match on the message, the form, and the person on call. A page that only says you are available does not collect them.
HVACDavid Goncalves
When Should an HVAC Owner Hand the Website to Someone Else?
The handoff is ready when you can say which calls the on-call tech takes and the site still cannot ask for that split.
ElectricalDavid Goncalves
How Should an Electrician Describe the Work a Homeowner Can Book?
Say which failures are a stop-using-it call and which upgrades are a scheduled visit, and give them different forms.
Water & Mold RestorationDavid Goncalves
What Should a Water-Damage Website Explain Before the Call?
Ask if water is still spreading, the property type, and who is on site. The rebuild page is for scope after the dry-out.
ElectricalDavid Goncalves
When Should an Electrical Contractor Get Help With the Enquiry Path?
Hire when the dangerous call and the upgrade are clear, and someone still retypes them because the form and the list do not meet.
Water & Mold RestorationDavid Goncalves
Should a Restoration Company Rely on Insurance Referrals?
A referral arrives with a file number and a delay. A direct call arrives with water that may still be moving.
Water & Mold RestorationDavid Goncalves
When Should a Restoration Owner Get Help Connecting the Call to the Job File?
Hire when dry-out and rebuild are already different jobs, and details are still retyped because the form does not match the file.
HVACDavid Goncalves
Should an HVAC Company Buy Shared Leads?
A shared HVAC lead names a person and a vague problem. The page you control can ask before a tech is dispatched.