Local SEODavid Goncalves
Local SEO and Ordinary SEO
Ordinary SEO assigns a query to a URL. Local SEO also makes the site, the profile, and the real service area agree.
Blog
Page 38 of notes on software, automation, integrations and online presence.
Local SEO
Local SEODavid Goncalves
What Local SEO Services Cover
Local SEO services should make the site, the profile, and the real service area agree. A map position is not the product.
SEO AuditsDavid Goncalves
A Straight Guide to an SEO Audit
An SEO audit looks at what is indexed and what the important pages say, then hands you a short list in an order you can act on.
SEO AuditsDavid Goncalves
An Audit and the Work After It
An SEO audit finishes when you hold the list. Ongoing work is what you do with the list, then what you check afterward.
SEO AuditsDavid Goncalves
How to Choose an SEO Audit
Choose an SEO audit that agrees the scope first and ends in a short list. A thicker PDF is not a better audit.
Link BuildingDavid Goncalves
A Careful Guide to Link Building
Link building is the work of earning a mention of a specific URL. The page has to deserve it before you ask.
Link BuildingDavid Goncalves
Buying Links or Earning Mentions
Buying a link pays for a placement. Earning a mention means a page cites you because the citation helps its reader.
Link BuildingDavid Goncalves
When to Hire Link Building Help
Hire link building help when a page is worth citing and you need someone to find the right readers. A quota is not the hire.